.On Part 2 of Whiskey Groups, we have a happy hour chat with Chad Cadden and Bill Varnell, co-founders of Whiskey, Bourbon, and Scotch Enthusiasts, ("WBSE"), who turned their love for whiskey into a group boasts
-Total members: ~39k -Active members: 29k+ -Average posts daily: 4,000+ It spans across all continents (including Antarctica) and while members generally interact online, they have been known to meet up in person with recent events in New York, Maryland, and Kentucky to name a few. The Group focuses solely on their shared love for whiskey
Posts prohibited include sales and spam promotions, in addition to no disparaging political or religious posts as well as no talking down to other members; a diligent team of Administrators and Moderators strictly enforce this policy.
Members post questions, comments, and share beauty shots of their drams, bottles and whiskey experiences including celebrations of personal milestone such as graduations, birthdays, and anniversaries. Bill and Chad encourage regular member participation through themed nights such as Ladies' Night on Saturdays and Sippin' Sundays.
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Additionally, Members enjoy a weekly Barrel Report Newsletter that features informative and anecdotal articles, whiskey news, and recent TTB approvals.
WBSE boasts a lifestyle magazine, whisk(e)y network, This month's edition features friend, of the Podcast, Chelan Finney for the Women in Whiskey column, celebrating industry women, penned by Bartender Journey's own, Hazel Alvarado. Read the interview here!
Recently, WBSE has started interviewing industry figures live on Facebook. This week, they will chat with Chris Morris from Woodford Reserve, live on Friday, June 12 at 8 pm ET.
Whether you're a whiskey enthusiast looking to join a like minded community or an industry person looking to reach a , click here to join and learn more!
The revenue for the Worldwide Whiskey Market is estimated to reach $84 billion by 2025 as reported by the Global Market Insights, Inc. The combination of a growth of distilleries - there are at least 2,000 distilleries in the United States -(Esquire, 2019) and the shift of the "older men" whiskey drinker to "young men and women who start out in a bar drinking Manhattans, Old Fashioneds and those types of drinks" (Eddie Russell, Market Watch, 2017) have led not only to more people drinking whiskey but to more people wanting to learn about whiskey. While the internet abounds with information, people still crave that personal connection with like minded folks. Whisk(e)y clubs fulfill that need for community. ![]()
On Bartender Journey Podcast Episode 301, we begin the first of a two part series featuring three whisk(e)y clubs that have been experienced firsthand by Bartender Journey team member, Hazel Alvarado.
First we chat with Peter Grasso of the Monmouth Whisky Club , based out of Monmouth, New Jersey, United States. After a trip to Scotland inspired by his first whiskey, Glenlivet 25, Peter was inspired to gather a group of his friends to share and chat about whiskey. It's 5 years later and that group of friends have transformed to a whiskey community that meets monthly, supporting local businesses. and providing their own Glencairns, especially at Old Glory Kitchen & Spirits. ![]()
When COVID-19 required quarantine, Peter immediately pivoted and worked with members and brand ambassadors to host virtual tastings with samples being distributed to enjoy at home as the brand ambassador leads the event.
Members pay a joining and annual fee and a treated to special events beyond straight tastings including a Glenfiddich blending seminar, a group trip to a glass making facility where they made their own glasses, and a whiskey book author spotlight, such as the one featuring our friend, Robin Robinson and his book, The Complete Whiskey Course.. Peter's group was recently featured in a 2020 Special Issue of Whisky Advocate, Whisky with Friends and their next virtual event is Saturday, June 6th with Rabbit Hole Whiskey. To learn more about the Monmouth Whisky Club, visit their official site here. or visit their social media sites on Facebook, Instagram, and Twitter. ![]()
Then we chat with Julia Ritz Toffoli, founder of Women Who Whiskey.
While many people boast of being introduced to whiskey by a doting grandfather, Julia's household was more likely to have wine or champagne. It wasn't until she attended college in Montreal (where the minimum drinking age is 18) that she had her first taste. While other college kids were doing keggers, Julia was introduced to Rye. But it wasn't until Julia moved to New York City that she began to geek out. At the time, she found that the idea of a woman drinking whiskey was still a mystery to many people. Event at Taconic Distillery
Julia channeled her frustration into creating a group focused on events, education, community building, and advocacy.
Women Who Whiskey has over 25 chapters with thousands of members across the world; larger US chapters are based in cities such as New York and Los Angeles with smaller ones such as Western Massachusetts and Hudson Valley (NY) and international chapters include Nairobi (Kenya, Africa), London (England, Europe), Geneva (Switzerland, Europe), Waterloo (Ontario, Canada), and Toronto (Ontario, Canada). Her favorite whiskey bars in NYC include Little Branch, the former Char No 4., and On the Rocks.. Julia and her group was also featured in the Whisky Advocate Special issue and has been featured on CBS News, The New York Times, The Wall Street Journal and named one of Food & Wine's 2018 Women in Whiskey to Watch. Their upcoming events include a Vermouth 101 and a tasting with Starward Whisky. To RSVP and learn more about Women Who Whiskey, including starting a chapter in your area visit their official site or their social media sites on Facebook, Instagram, and Twitter.
Be sure to join us next week as we chat with the co-founders of Whiskey, Bourbon, and Scotch Enthusiasts along with two of their members including Sam Green, Whisky Sommelier!
Co-authors of Cocktails Made Simple, Brian Weber and Amin Benny give their top recommendations for Bartender reading during quarantine.
Brian’s Picks:
Also mentioned in this episode:
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On Bartender Journey Episode No. 298, we chat with President and CEO, Chris Swonger on how the Distilled Spirits Council has been working with fellow industry partners, government agencis and NGOs in response to the Covid-19 Crisis including Wine & Spirits Wholesalers of America (WSWA), the Food Industry Association (FMI), Consumer Brands Association, American Bakers Association, and the Global Cold Chain Alliance (GCCA).
To date, over 700 distilleries in the United States have pivoted to making hand sanitizer.
With so many (all?) of us Bartenders out of work, now might be the time to put that spark of an idea into action! Listen for some tips, tricks and the "why" of podcasting for Bartenders.
Message from the Bartender Journey Team:
Unprecedented times require unprecedented moves. We hope that these resource links help you during this challenging time, as we ourselves have been personally impacted. ~Brian Weber & Hazel Alvarado
On Bartender Journey Episode No. 296, we provide you with an update of COVID-19's impact on Hospitality Industry and review resource links posted on our site.
For a link to the general COVID-19 Stats and Timeline, click here. Our numbers are sourced from the Johns Hopkins Dashboard, featuring “Last Updated” clock on the lower left hand corner.
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Here in New York, Governor Cuomo’s New York on PAUSE order calls for 100% workforce reduction effective for “nonessential services”. As per the state definition given to us by the State of New York, wine and liquor stores are considered “essential”.
Drive-thru testing sites are now open on Staten Island, in Brooklyn, and Manhattan. Additional Emergency Measures: The IRS extended the Tax Filing deadline to July 15th. NY State halted collecting medical debt and student loan until April 15th and a 90 day suspension on mortgage payments and foreclosures. Check your city and state's official government site for news in your area for impact to you.
HOSPITALITY RESOURCES
As mentioned, we are committed to do our part to help the community by sharing resources in the areas of
Previous links for COVID-19 will reside on our Updates page mentioned above.
Tomorrow, we hope to launch the Wellness Page with resource links to industry people that have previously been spearheading the charge to keep Bartenders and other Hospitality workers physically fit and mentally sane.
Most of this information has been aggregated from online research, social media groups and Facebook feed from people stepping up to help. By no means are they finite and we will make a best efforts basis to update these pages as quickly as possible when information is available or given to us. Please feel free to reach out to us via email or any of our social media channels (Facebook, Instagram, or Twitter) with any resources in your area you’d like to share or how this has impacted you. Stay safe and strong! ~Brian and Hazel
Pre #socialdistancing
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Brian WeberBrian is the Creator, Producer and Voice of the Bartender Journey Podcast. Brian is also a Professional Bartender. |